FOLSOM NEO GRAFT

 

CREATIVE DIRECTOR: Shad Selby

ART DIRECTOR: Andrew Newbold

WRITER: Shad Selby

DIRECTOR: Shad Selby

EDITOR: Monica Lowe

PRODUCER: Shad Selby

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CHALLENGE

 

Dr. Sidiqui helps people with many, many different procedures. His practice is called "Folsom Neo Graft and Vein Center" but his procedures are more involved than just vein procedures. The Dr. wanted to focus on "hair restoration" for men and women, but every time he had done this in the past...it fell flat due to confusion in what the Dr. actually did at the practice.

 

CREATIVE SOLUTION

 

After a deep dive discovery with the Dr. I realized the only direction that could be successful would be to separate his total practice from the individual procedure he wanted to highlight.

 

The campaign concept was "I care about my hair" and I developed the unique URL http://www.icareaboutmyhair.com to drive people for more information and data capture.